The latest edition of this popular casebook includes full coverage of the principles surrounding trademark acquisiton and registration under federal law, as well as infringement and dilution issues. Novel issues involving trademark usage in the online context are treated in depth. The book also deals with competitor false advertsing remedies under the Lanham Act and public enforcement of prohibitions against unfair and deceptive practices by the Federal Trade Commission. Case selection has been made with an eye towards holding student interest and provocative notes and questions make the book highly teachable.


Imprint: West Academic Publishing
Series: American Casebook Series
Publication Date: 10/04/2012
Related Subject(s): Intellectual Prop-Survey

Peter B. Maggs, University of Illinois College of Law

Roger E. Schechter, George Washington University Law School

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The seventh edition contains numerous important and new cases including the Supreme Court opinions in Dastar v. Twentieth Century Fox, and KP Permanent Make-Up v. Lasting Impression. New lower court opinions that will appear in this revised volume include Tiffany v. E-Bay, Grupo Gigante v. Dallo & Co., ITC Ltd v. Punchgini, Gibson Guitar v. Paul Smith Reed, Hornby v. TJX, In re California Innovations, McDermott v. San Francisco Women’s Motorcycle Contingent, Rescuecom v. Google, 1-800 Contacts v. Whenu.com, ESS Entertainment 2000 v,. Rock Star Videos, Tony v. L’Oreal, and Hilton v. Hallmark. The new edition will also contain analysis of new statutory material, such as the revised Federal Dilution statute, and excerpts from a few selected articles in the seconday literature. A number of older or less relevant cases will be deleted in order to make room for the substantial new material, or reduced to notes. These will include Ringling Brothers v. Utah Division of Travel, Nabisco

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