This book is designed to help you harness your potential for networking, marketing, and business development. The techniques it contains for defining your personal brand and leveraging technology to maximize your success will empower your legal career from law school through partnership. The second edition is updated with over 70 pages of new content and features tips from Lawcountability. Rainmakers, PR experts, elected officials, marketing masters, in-house counsel, business executives, career advisors, associates, and others who have walked in your shoes offer perspective on issues ranging from dynamic public speaking and strategic use of social media to starting conversations and beginning to blog. They also provide guidance on hosting your own television show, starting a charity, and raising your profile with ease. Each chapter highlights genuine strategies for connecting with others and establishing meaningful professional relationships.


Imprint: West Academic Publishing
Series: Academic and Career Success Series
Publication Date: 04/12/2016

Ari L. Kaplan

CasebookPlus™

This title is available in our CasebookPlus format. CasebookPlus provides support beyond your classroom lectures and materials by offering additional digital resources to you and your students. Anchored by faculty-authored formative self-assessments keyed to our most popular casebooks, CasebookPlus allows students to test their understanding of core concepts as they are learning them in class – on their own, outside of the classroom, with no extra work on your part. CasebookPlus combines three important elements:

  • A new print or digital casebook
  • Access to a downloadable eBook with the ability to highlight and add notes
  • 12-month access to a digital Learning Library complete with:
Multiple-choice self-assessment questions, including:
  • Chapter questions keyed to the casebook
  • Black Letter Law questions (available in select subjects)
  • Subject area review questions for end of semester use
Essay and short answer questions with sample answers and expert commentary, in 1L and select upper-level subjects

Leading digital study aids, an outline starter, and audio lectures in select subjects

Students can still utilize CasebookPlus digital resources if they’ve purchased a used book or are renting their text by purchasing the Learning Library at westacademic.com.

With CasebookPlus, you can customize your students’ learning experience and monitor their performance. The quiz editor allows you to create your own custom quiz set, suppress specific quiz questions or quiz sets, and time-release quiz questions. Additionally, the flexible, customized reporting capability helps you evaluate your students’ understanding of the material and can also help your school demonstrate compliance with the new ABA Assessment and Learning Outcomes standards.

Learn more about this series.