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Learning Trademark Law: A Modular Approach to Intellectual Property

1st Edition
Deborah R. Gerhardt
ISBN: 9798892093262
Subject: Intellectual Prop-Survey
Format: eBook Plus
Page Count: 203
Copyright: 2024 | Status: In Stock

This eBook is an ideal introductory text for anyone who wants to learn trademark law. After reviewing trademark law’s ancient history, the book explains the important theoretical and policy justifications for trademark law. The book’s primary focus is on helping students acquire the practical skills they will need to help clients select, register, and protect trademarks. In addition to explaining trademark law with insight and clarity, each chapter invites students to actively engage with trademark concepts by applying what they learn to new situations. Professor Gerhardt is an award-winning teacher with decades of experience in practice, an advisor to the United States Patent and Trademark Office and a leading trademark scholar. The book’s rich and accessible explanations and practical examples make it an ideal choice for law students, law clinics, business school students and anyone else who is curious to learn about how trademark law can empower people to develop symbols that can bring consumer communities together over shared values.


Imprint: West Academic Publishing
Series: Learning Series
Publication Date: 10/16/2024
Related Subject(s): Intellectual Prop-Trademark

Deborah R. Gerhardt, University of North Carolina School of Law

CasebookPlus™

This title is available in our CasebookPlus format. CasebookPlus provides support beyond your classroom lectures and materials by offering additional digital resources to you and your students. Anchored by faculty-authored formative self-assessments keyed to our most popular casebooks, CasebookPlus allows students to test their understanding of core concepts as they are learning them in class – on their own, outside of the classroom, with no extra work on your part. CasebookPlus combines three important elements:

  • A new print or digital casebook
  • Access to a downloadable eBook with the ability to highlight and add notes
  • 12-month access to a digital Learning Library complete with:
Multiple-choice self-assessment questions, including:
  • Chapter questions keyed to the casebook
  • Black Letter Law questions (available in select subjects)
  • Subject area review questions for end of semester use
Essay and short answer questions with sample answers and expert commentary, in 1L and select upper-level subjects

Leading digital study aids, an outline starter, and audio lectures in select subjects

Students can still utilize CasebookPlus digital resources if they’ve purchased a used book or are renting their text by purchasing the Learning Library at westacademic.com.

With CasebookPlus, you can customize your students’ learning experience and monitor their performance. The quiz editor allows you to create your own custom quiz set, suppress specific quiz questions or quiz sets, and time-release quiz questions. Additionally, the flexible, customized reporting capability helps you evaluate your students’ understanding of the material and can also help your school demonstrate compliance with the new ABA Assessment and Learning Outcomes standards.

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