- Home
- Branding Law: A Guide to the Legal Issues in Brand Management
Branding Law: A Guide to the Legal Issues in Brand Management
This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related to large successful brands.
Imprint: West Academic Publishing
Series: Higher Education Coursebook
Publication Date: 06/17/2016
Related Subject(s): Business Law
Ross David Petty
CasebookPlus™
This title is available in our CasebookPlus format. CasebookPlus provides support beyond your classroom lectures and materials by offering additional digital resources to you and your students. Anchored by faculty-authored formative self-assessments keyed to our most popular casebooks, CasebookPlus allows students to test their understanding of core concepts as they are learning them in class – on their own, outside of the classroom, with no extra work on your part. CasebookPlus combines three important elements:
- A new print or digital casebook
- Access to a downloadable eBook with the ability to highlight and add notes
- 12-month access to a digital Learning Library complete with:
- Chapter questions keyed to the casebook
- Black Letter Law questions (available in select subjects)
- Subject area review questions for end of semester use
Leading digital study aids, an outline starter, and audio lectures in select subjects
Students can still utilize CasebookPlus digital resources if they’ve purchased a used book or are renting their text by purchasing the Learning Library at westacademic.com.
With CasebookPlus, you can customize your students’ learning experience and monitor their performance. The quiz editor allows you to create your own custom quiz set, suppress specific quiz questions or quiz sets, and time-release quiz questions. Additionally, the flexible, customized reporting capability helps you evaluate your students’ understanding of the material and can also help your school demonstrate compliance with the new ABA Assessment and Learning Outcomes standards.
Learn more about this series.
Access Denied
Law School Faculty - Sign in or Create an Account to access this content. Law faculty who have created an account can sign in after receiving email notification that registration has been approved. Email accountmanager@westacademic.com or call 800-313-9378 for assistance.
Other Higher Education Faculty who wish to access digital review copies or teaching resources should contact their West Academic Account Manager at college@westacademic.com or 800-360-9378.
Adopters Only
This content is intended for adopters only. Sign in or Create an Account to access this content. Law faculty who have created an account can sign in after receiving email notification that registration has been approved. If you are an adopter who is unable to access this content after signing in, contact your account manager for assistance at accountmanager@westacademic.com or call 800-313-9378 for assistance.
Access Denied
Sign in or Create an Account to access this content. Faculty who have created an account can sign in after receiving email notification that registration has been approved. Contact us for assistance.
Law School Faculty: email accountmanager@westacademic.com or call 800-313-9378.
Other Higher Education Faculty: email college@westacademic.com or 800-360-9378.
Access Denied
Higher education faculty who wish to view this document should contact their West Academic Account Manager at college@westacademic.com or 800-360-9378.